30-Day Content Calendar
One month. Five platforms.
A full plan for Facebook, Instagram, TikTok, YouTube, and LinkedIn.
Week 1
Attract — Build awareness and connection
| Day | Topic | TikTok | YouTube | |||
|---|---|---|---|---|---|---|
| 1 | My Life Changed At 40+ | Personal story post | Reel | Short story video | 60-second intro | Career reinvention angle |
| 2 | 5 Signs You're Ready For Reinvention | List post | Carousel | Countdown video | Quick tip | Professional growth post |
| 3 | Morning Routine Over 40 | Photo album | Reel | Routine video | Wellness short | Wellness at work post |
| 4 | The Biggest Lie Women Tell Themselves | Story post | Talking-head Reel | Hot take | Mindset clip | Leadership confidence |
| 5 | What Are Peptides? | Educational post | Carousel | 60-second explanation | Long-form video | Health education |
| 6 | Client Spotlight | Success story | Before/after style | Short story | Case study | Professional transformation |
| 7 | How To Reinvent Yourself | Facebook Live | Instagram Live | TikTok Live | YouTube Live | LinkedIn Event Post |
Week 2
Educate — Build trust and provide value
| Day | Topic | TikTok | YouTube | |||
|---|---|---|---|---|---|---|
| 8 | What Are Peptides? | Educational post | Carousel | 60s explainer | Long-form | Health education |
| 9 | Why Women Gain Weight After 40 | Long post | Carousel | Talking video | Deep dive | Hormone & career |
| 10 | 3 Confidence Habits | List post | Reel | Quick tips | Short | Executive presence |
| 11 | 3 Things Holding Women Back | Story | Carousel | Hot take | Mindset short | Growth barriers |
| 12 | Meditation Benefits | Photo + text | Guided Reel | Calm short | How-to | Stress & leadership |
| 13 | Transformation Story | Success story | Reel | Emotional clip | Interview | Career pivot |
| 14 | Live Q&A | Facebook Live | Instagram Live | TikTok Live | YouTube Live | LinkedIn Event |
Week 3
Build Desire — Create proof and demand
| Day | Topic | TikTok | YouTube | |||
|---|---|---|---|---|---|---|
| 15 | A Day In My Life | Photo album | Reel | Vlog | Vlog | Founder day |
| 16 | How Peptides Help Recovery | Educational | Carousel | Explainer | Long-form | Executive recovery |
| 17 | Client Spotlight | Story | Reel | Story | Case study | Transformation post |
| 18 | The Cost Of Staying Stuck | Emotional post | Talking Reel | Hot take | Mindset video | Career cost post |
| 19 | What Membership Includes | Feature post | Carousel | Tour clip | Walkthrough | Membership value |
| 20 | Mindset Shift Training | Training post | Carousel | Quick lesson | Training | Leadership mindset |
| 21 | Live Coaching Session | Facebook Live | Instagram Live | TikTok Live | YouTube Live | LinkedIn Event |
Week 4
Convert — Drive membership and premium sales
| Day | Topic | TikTok | YouTube | |||
|---|---|---|---|---|---|---|
| 22 | Why Women Join | List post | Carousel | Testimonial mash | Story video | Why professionals join |
| 23 | Member Success Story | Story | Reel | Before/after | Case study | Career transformation |
| 24 | Inside The Community Tour | Screen tour | Reel | Tour video | Tour | Community post |
| 25 | FAQ About Peptides | FAQ post | Carousel | FAQ short | FAQ long-form | Health FAQ |
| 26 | Meet Jackie | Origin story | Reel | Intro video | Long intro | Founder story |
| 27 | Transformation Roadmap | Roadmap post | Carousel | Roadmap short | Roadmap video | Career roadmap |
| 28 | Live Webinar: The New You Blueprint | Live promo | Live promo | Live promo | Webinar live | Event promo |
| 29 | Enrollment Closing Soon | Urgency post | Reel | Countdown | Reminder | Enrollment close |
| 30 | Final Enrollment Push | Final CTA | Reel | Final CTA | Final CTA | Final call |
Platform Strategy
Where each channel earns its place.
Community, lives, long-form stories, trust-building, membership conversion.
Reels, carousels, lifestyle content, quotes, transformations.
TikTok
Fast reach, real talk, short videos, menopause/wellness/mindset hooks.
YouTube
Long-form education, evergreen search traffic, wellness and peptide education.
Professional women, career reinvention, burnout, leadership, high-income clients.
Content Creation Hack
One weekly YouTube video becomes 30+ pieces of content.
5 short clips
5 Reels
5 TikToks
5 YouTube Shorts
5 Facebook posts
5 LinkedIn posts